President

We are pleased to announce that Mr. Alex Chung (鍾孝揚先生) has been elected as the new President of Hong Kong Information Technology Federation (HKITF) effective from 16 July 2021.

Dr. Alex Chung has over three decades of experience in the technology sectors, he has a proven track record in changing management, digital transformation, sales and marketing and business development across the IT and technologies sectors. Before joining Momax, he held various management positions in sales marketing and business development at Avita Tech, Nexstgo, Lenovo HK, the Shun Hing Group (Sole agent of Panasonic in HK), Samsung Electronics and Sony Corporation in Hong Kong and Singapore.  When he was the A. General Manager of Sony Corporation of HK, Chief Operating Officer (COO) of Samsung Electronics HK and General Manager of Lenovo HK, he achieved extraordinary performance from creative strategies and innovation management. He has over 23 years of experience in an MNC environment in the region and over seven years of new start-up, new brand and new venture working experience with strong entrepreneurship and leadership in the industry.

In 2024, Alex was the COO of Momax Technology (HK) Ltd. to develop the Momax business in over 40 countries/regions such as Japan, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, the Middle East (UAE, Qatar, Saudi, Bahrain, etc.), Europe, UK and the USA, etc.  Alex also developed a new Momax Smart wear business such as Smart Ring and Smart Watch in the region. He got the Gundum Asia Licensing business from Bandai and develop the new IP collaboration partner from 2024. Momax Brand has a lots of international awards Worldwide, including RED DOT awards, iF Design award and Golden Pin Award etc.

Alex holds a Doctor of Business Administration from the University of Hong Kong & Peking University, an Executive Master of Business Administration from The University of Western Ontario, Canada and a BBA (Hons) in Marketing from Hong Kong Baptist University. He is currently the president of the Hong Kong Information Technology Federation (HKITF), which is focused on bringing value to the industry by heading innovation and technologies businesses and professionals to provide impactful innovation and implementation and support effective use of technologies in business processes, like in SMART City, Cybersecurity, Digital Transformation and AI strategies.  He also closely worked with the Hong Kong Government, HKPC, HK Cyberport, and Science Park to provide sustainable activities and policies to foster Hong Kong IT talents and companies.

Dr. Chung is also a fellow member (FCIM) of the Chartered Institute of Marketing (UK) and a Chartered Marketer. He is a member of the Advisory Committee on Graduate Employment of HKBU and the Internationalization Advisory Committee of HKBU School of Business. He was awarded the Outstanding Entrepreneur Award 2020 by CAPITAL Magazine recognizing his innovation and excellent entrepreneurship.